Before your mind completely delves into the gutter, let me explain.
Many, many, many people end their day by getting into bed with a good book.
Granted, a lot of those books are romance novels or some other kind of fiction, but not all. I for one, do the majority of my business reading while I am in bed, both at night and sometimes in the morning.
As a business owner and entrepreneur I am always learning. I am reading, watching videos and consuming content nearly daily.
If your ideal leads are sitting at their desk then they are most likely in a completely different mindset then when they are in bed.
The problem with trying to read a book at your desk, especially during the day, is there are untold interruptions happening constantly. Email, phone calls, text messages and of course, social media.
To read a book that is going to help you, that is going to teach you something or is going to open you up to a new way of thinking or a new mindset, you need space.
Your leads are the same, they need peace and quiet to read a book.
The most common place people find this peace and quiet is before they go to sleep. Now of course, they may have some relationship activities first, but you get idea.
How Their Mindset Changes
Once your leads get into bed their mindset has already changed. It’s all part of the "going to bed ritual".
Your ideal leads might have already:
- Reviewed their accomplishments for the day
- Made a To Do list for tomorrow
- Reviewed what they are grateful for in their life
When they open your book’s cover or click to open your book on their digital reader, their mindset shifts again.
Now they are:
- Safe, comfortable and secure in bed
- They have relaxed
- They have let go of all of their outside concerns
- They are ready to consume your book
- They are open to receiving what you have to share
This is one of the best mindsets your ideal leads can be in when consuming your content.
This is a very different state of mind compared to when they might be on Facebook looking to see what their friends are up to and they have to put up with your ad interrupting their feed.
Are you starting to notice the difference?
It's Not Just a Bedtime Advantage
Your ideal leads are entering receptive states outside of the bedroom to.
Anywhere you see people quietly reading or listening to a book can be an opportunity for to connect to your ideal leads.
Additional places like:
- On the train going to or from work
- In the car on the way to work (audiobook)
- Working out at the gym (audiobook)
- Going for a run or jog (audiobook)
- Relaxing at the beach
- Traveling by plane
Without a book on offer to your market, you are severely missing out on these highly receptive, bedtime leads.
Getting into bed with your leads builds relationships, rapport and trust faster than most anything else you are doing. So when are you going to start doing it?
If your business is ready for increased revenue, better quality leads that seek you out and you're ready to accept new opportunities coming your way, then schedule your free book consultation with me and let's find out if a book will help grow your business.