The Benefits of Being An Author
Expanded Reach
When you become an author you let the world know you exist. Your book will help you get your message into as many new hands as possible and you can also use it to grow your leads list.
When you focus on expanding your reach, you have a different view on pricing. You'll care less about book revenue and more about distribution and readership.
Maximizing your reach depends on a strong distribution strategy. This will include multiple formats like digital, paper, hardcover and audio. You will also want your book available in as many bookstores, libraries and online marketplaces as possible.
The key point with all of these activities is to have a plan in place to convert readers into leads.
Increased Revenue
When you become an author you can use your book as the top of a marketing funnel. This allows you to turn highly targeted leads into your ideal customers and drive them straight into your business.
As a nonfiction author, the vast majority of revenue that comes from your book will be via a backend offer, not your book royalties. Offers like coaching programs, consulting, memberships, subscriptions or speaking services can all be sold effectively with the right book.
Writing your book with the reader journey in mind and offering relevent reader magets, you reach your ideal clients higher up stream. Your book educates them on your topic, positions you as the trusted expert and moves them along their journey to where they realize they need the services you offer.
At that point, having already helped them, you are the obvious choice for them to work with.
Authority Building
When you become a bestselling author you get recognised as a thought-leader and the go-to expert in your field. This makes it much easier for you to get media opportunities, because it makes it easier for other people to promote you.
Most podcast hosts, conference organizers, TV or radio shows will take an author as a guest over a non-author. It's because they know an author can easily talk about their subject and they don't have to justify your credibility to their audience.
With a book, it also becomes easier for the media to use you as a credible source for a piece they are creating, which means you'll get the publicity you want that you previously would have missed out on.
