13 May, 17

Book Marketing & Author Branding At Its Best

2017-05-24T17:30:27+00:00 By |Book Marketing, Finding Your Voice|0 Comments

I'm a huge fan of Dan Brown... and not just because I've enjoyed some of his books.

He is, without a doubt, the author with the best branding I've ever seen, as well as being the most innovative at book marketing.

His next book is on its way and like us, he's polling his audience to help him pick his next cover.

Check out how he's doing it, but reading on...

11 Nov, 16

Epic Guide to Book Launch Teams

2017-05-21T13:33:56+00:00 By |Book Marketing|10 Comments

We all know that if you’re launching a book, you’ll want to put together a launch team to help you out. As Nick Loper said in his article with the details of his latest book launch, he “searched high and low for a detailed launch team ‘how to’ or case study, but didn’t really find one”, so that’s why I’ve created this epic guide.

9 Oct, 16

Elvis and the Art of Reader Engagement

2017-05-21T13:56:01+00:00 By |Attracting Buyers, Book To Business|0 Comments

There's a fine line between leaving your reader wanting more and giving your reader a satisfying multi-sensory experience.

I don't know if you're like me, but one of my favorite things to do once I've finished watching a DVD movie is to view the 'extras'... those deleted scenes, or the behind the scenes, or the bloopers. Somehow it makes the story and the actors more real and come to life for me.

Why don't books provide that extra experience? Read on and find out what Elvis has got to do with this?