The Authority Triangle
How a Book Works for a C-Level Executive
There are 3 core components to creating a book for a C-Level executive that differ from books by people at any other postiion on the coorporate ladder.
These components have to be balanced well within the final book to ensure it represents the author's personal brand, and the company's brand, as well as promoting the author's cause. All this has to occur while conveying the author's story and message.
To do that, all 3 components are pulled together into the Authority Triangle. This is used not only in the writing of your book, but it also forms the foundation for your book’s marketing campaigns as well.